Builds a clear narrative and aligns your brand activity with your business strategy
All brand touch points should be in line and on narrative
Fixing personality and tone
Understanding your customer behaviour motivations and develops customer centric strategies
Aligning brand messages with audience needs
Re-invigorating a tired or dated brand presentation
Here are some lovely things our clients have said about the BrandMap approach.
“The BrandMap approach has been instrumental in helping us take a very broad and complex remit and develop a strategy that galvanises our three core objectives throughout all of our output.”
Katie Garner, Bright Crop Strategy Manager
Bright Crop
“BrandMap helped us align our group strategy to offer a more unified global offering. The approach worked across the whole business and emphasised how every part of the business has a role to play in how we tell our story. Our proposition is now clear and we are working towards a long term strategy.”
Jake Flint, International Business development Manager.
Marks & Clerk
“The team found the BrandMap process valuable in helping us refine what we knew, and create a meaningful narrative. Bringing the team together gave the process momentum and a collective responsibility. BrandMap helps us question our own assumptions, where we wanted to go, and to plan the journey there.”
Steve Woodward, Communications Manager
A New Direction
Brand Map engaged members of staff at all levels and they truly deserved the round of applause they received at the final workshop. We were impressed with their ability to identify the details that make the difference to our brand, and, most importantly, they’re a pleasure to work with.’
Jocelyne Bia, Marketing and Communications Director
Energy Institute
The BrandMap session results in your own cloud-based client dashboard.
All the data captured on the day is uploaded into your client area. In here you will find all the data sets and metrics developed through the day along with your collaborative tools to develop the actions and insights identified during the session.